There might not be a more recognizible brand in sport, than the Yankees NY mark. For Somersets NINE Program, we wanted to honor the Black Yankees heritage, by creating a cap logo that was unique to them. The BY allows, for the first time, the emphasis to b
There might not be a more recognizible brand in sport, than the Yankees NY mark. For Somersets NINE Program, we wanted to honor the Black Yankees heritage, by creating a cap logo that was unique to them. The BY allows, for the first time, the emphasis to be put on the Negro League team, rather than the City and Yankees brand.
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